our model

profit based on accountability, not the other way around

We have redesigned the services model to enable true and accountable collaboration: making measurable impact with skin-in-the-game, not lucrative margins on project fees or billable hourly rates.

To lower our operating fees, we’ve tied our own profit directly to the systemic performance and market value increase of the pioneers we’re working with and are invested in.

what is an impact agency?

problem to solve: typical consultancy

Typically, consultants generate their profit from margins on the fees paid and effectively delegated to cheaper, less experienced (often overworked) employees repeating cooky cutter practices. A sales reward is paid to an individual for bringing a new client on board, who often becomes the project lead.

This means the lead’s incentive is to deliver ‘good enough’ in order to sell another project and bank more sales bonusses. In other words, the quality of the delivery is capped by the individual who owns the ‘client relation’ incentivized to sell, not by the most skilled problem solvers creating value. This is by design, of which the purpose is growing head count meant to increase the opportunity for profit maximization for the shareholders.

solution we provide: impact agency

As an Impact Agency, we rely on an equal distribution of importance between revenue, profit, social and environmental results because we’re legally liable for delivering no less — as is defined as our statutory obligation (article 2). This means we have no use for rewarding sales, but the results we drive instead. As such, we have a direct interest in optimal use of our client’s funds, and ensuring all fees paid to go directly towards impact, not someone’s pocket.

Our profit comes from the business value increase we deliver, relative to the risk we take a stake in to ensure a lowered operating fee. Doing so, we ensure our team to be directly accountable and responsible for delivering scientifically measurable results hands-on, rather than from the sidelines. At the same time, it forces us to ensure all we do is based on clearly defined metrics, practices and outcomes.

how we collaborate