solving unknown-unknowns

what we do

“The customer did not want Jimmy Hendrix, but they got him. And it changed the world.”

Noel Gallagher, Oasis

For pioneering ventures to supersede present markets, they need to exceeding expectations. This takes a lot more than just listening to customers…

We empower those entrepreneurs who do what is truly necessary and focus on purpose-fit. Together, we’ll re-define new markets rather than fitting in the present.

Future businesses can not afford to scale their products based on growth alone, as we’ve done in the past. We envision businesses that scale their systemic impact, and grow in true value across all 6 capitals due to quality delivery and continued innovation - not just increasing sales volume.

ecosystems have no center

Enable new ways for pioneering solutions to deliver value for the system to thrive by integrating all the related parts rather than the solution alone.

We creatively transform science into unique strategic solutions with scientific impact based on a systems approach.

We believe in taking a leading role with innovation, and act on what we scientifically know the world needs, and solve for this challenge creatively. Pioneers look at value and potential by leading the pack for better. To do so, we need to consider customers as part of a system, instead of placing them at the center of decision making.
This requires rescoping our thinking of, and acting on what the underlying matter is we ought to accomplish. for example:
A customer does not have a ‘need’.
Humans have needs in order to live in good health - customers have desires for the value in return for their money.

pragmatism in real-world dimensions

In order to solve for real-world challenges, pioneering solutions need to function in real-world dimensions for impact to last.

Like a solving a Rubix Cube, to scientifically solve for real-world challenges requires perspective from 4-dimensions to understand the underlying obstacles, and anticipate the changing circumstances.

We’ve developed an approach that goes beyond typical cookie-cutting methods and processes. An approach that is iterative and dynamic in 4 dimensions, allowing us to pragmatically solve for complexity. An approach that tailors to the specific circumstances that makes any business case unique - so is the nature of innovation.

Ensure outcomes that last with pragmatic and ongoing value creation in 4-dimensions.

4-dimensional approach

coherence

(re)Define foundational principles and requirements for short- and long-term business objectives to align innovation- & business success.

convergence

Understand changing paradigms between technology, biosphere and socio-cultural/behavioural trends to gauge and enable solving for known and unknown risk.

correlation

Realizing proposition objectives with actual scientific results through iterative, pragmatic execution & practices of influence. Making the intangible, tangible.

cohesion